We work with clients to determine the best qualitative and quantitative methodologies to address the business objectives at hand
Our reports are thorough in ensuring depth of insight, while keeping communications concise. We use professional videographers for filming the research, resulting in compelling video edits to bring the learnings to life
In-home interviews enable deep exploration into the lives of target consumers. We see how they live and better understand the priorities that drive their choices - in how they spend their time and money
To dive into a subculture, we'll ask an individual to host a group of like-minded friends in their home
To reach a very specific kind of respondent, we bring together groups of people who don't know each other in a neutral setting such as a focus group facility or hotel suite
Sometimes the best way to understand a store experience or purchase decision is to see it through the eyes of a target consumer
If your target is defined by being at a certain place at a certain time, it's fast and efficient to just get out there and talk to them
To augment the scope and learnings of in-person research, we can bolster numbers and insights by using digital methodologies for a window into lives of respondents across disperse geographic areas
We can conduct research in Spanish, providing simultaneous translation for English-speaking observers and subtitles in video deliverables
We are big believers in the power of face-to-face research. But for circumstances when Zoom is the best way to connect, we are ready for that too.
Foundational research capturing the demographics, levels of engagement and sentiments of a target audience
Validating product, branding and advertising concepts for an optimized launch
Measuring brand attributes over time, monitoring changes in consumer perception in response to internal and external drivers
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