As a moderator, Carol Kauder works with major corporations and entrepreneurs to infuse the voice of the consumer into branding and innovation strategy. She combines skills honed as the director of insights for Radar Communications, specializing in ethnographic research, and as a branding and innovation strategist at Egg Strategy. Carol has a masters degree in journalism and spent seven years working in newspaper, magazine and public radio reporting before crossing over to market research in 2001. She brings to all her projects a journalistic sense of inquisitiveness and objectivity, and by doing so, creates a solid foundation for the consumer perspective to inspire and shape strategic action. She has worked on some of the world’s best-known brands, including Intel, Major League Baseball and Verizon.
Living in Boulder, Colo., Carol embraces the Rocky Mountain lifestyle. She is a competitive cyclist on the road, track and cyclocross, and is an avid telemark skier.
Linda Fergusson specializes in the design and analysis of quantitative research projects with expertise in uncovering insights from research data and in visualization of results. With over 20 years of experience in global marketing research, she has delivered research-based market analysis, insights and recommendations to clients across numerous sectors. She has worked on quantitative projects for clients such as BP, Annie’s and Officemax. Linda holds a masters degree in science from the University of Cantebury and has lived and worked in North America, Asia, Europe and Australia.